Video Production Without A Plan Can Be Dangerous

Get return of investments by having all those movie event tickets sold out. Create a buzz for your film production. Stand out from other movies and increase ticket sales by maximizing the advertising techniques that you can use. Risking too much money should be all paid well by getting the desired result of ticket sales. Here are smart advertising strategies that help in increasing sales of event movie tickets.

Whether you’re making a video for a sixth grade graduation or for the introduction of a new product, it’s important to remember who will be watching your masterpiece. Before I even knew I would be involved with video production, I saw a movie called The Apprenticeship of Duddy Kravitz, starring a young Richard Dreyfuss. Duddy, in his first effort at sản xuất phim quảng cáo, surprised an audience of family and friends at a Bar Mitzvah with an artistic interpretation that included vivid scenes of ritual circumcision – complete with plenty of spilling blood and African dancing. Don’t do that.

A few weeks ago, I was honored to hear Julie Clark, the founder of Baby Einstein, speak at a live event. Even though her topic was her entrepreneurial journey, it just seemed that she was speaking to me, a video publisher, directly. Why? Because she started her incredibly successful business producing a VHS video in her basement…without any videography or editing experience! Five years later, in 2001, she sold that business to Disney for more than $20 million dollars. When she announced that figure, I wanted to jump up and shout, “See! You can make money producing and selling you own videos!” How did she do that? And how can you?

If you know anyone in the industry that has some type of experience in filming, editing, shooting or anything like that, see if you can acquire their help. If your just starting out you probably wont know anyone like that, but its always a good idea and ask your friends if they do. Maybe they did a little project awhile back you didn’t know about, or before you met them. It never hurts to ask.

The director. It may seem obvious but – an effective director should be good at working with people. Even if you’re shooting food or cars, the director must communicate well with the stylist, the producer, the DP, the grip – and of course the client. Which reminds us of the shoot where the director was composing a shot, looked up from the viewfinder and said, “Lose the bald guy.” The bald guy was the VP of marketing.

Film jobs pay very well. Even a Production Assistant (generally the lowest paid position on a set, as well as being one of the few people who can get hired on a union production without being in a union) will make anywhere from $100-$200 a day, depending on the size of the project! Being a PA is probably your best chance for finding work on productions, and it will help you get quickly acquainted with the duties of various jobs for you to see what you might like to do in the future.

Audio quality. The visuals may be stunning but if the audio is garbled it not only creates a bad impression, but also threatens the success of the video. If a production company tells you that the camera microphone is adequate, find another production company. If they tell you an audio engineer is unnecessary, find another production company.

Choose the Best One: Now that you’ve seen their work, you’re in a better position to choose the best one for your business… for creating videos and films for your promotional campaigns, for your clients, and for the inner circulation.